Beam Inc. added Cruzan Velvet Cinn to its line of Cruzan rums in order to fill a need for a premium rum option in the rum horchata market.
Cruzan Rum is made from tropical rainwater and high-quality molasses and is distilled to be the cleanest-tasting rum on the market. Crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, Cruzan Velvet Cinn stands out among other horchatas. In addition to containing Cruzan Rum, it combines the flavors of bakery cinnamon and rich dairy for a smooth and creamy combination reminiscent of cinnamon toast. Velvet Cinn also has a higher proof than others in the category.
Horchata is a milky drink that originates from Mexico and is especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally sweet flavor a step further by adding a robust and lingering taste of cinnamon. Cruzan Velvet Cinn can be enjoyed on its own, mixed in a shot or in a cocktail.